Thelma

(About Thelma Store & Café)

 

A one-stop shop destination for fashion, design, and lifestyle in Leuven.

(About Thelma Store & Café)

 

A one-stop shop destination for fashion, design, and lifestyle in Leuven.

(Goal)
 

 

Create a timeless identity and storyline that reflects the many different personalities that shop at Thelma.

(Goal)
 

Create a timeless identity and storyline that reflects the many different personalities that shop at Thelma.

(Storyline)
 

Everyday wear for every woman.

(Storyline)
 

Everyday wear for every woman.

Photography by Birgit Sterckx
(Branding)
 

We incorporated custom details to the typeface as a nod to the handpicked selection you can find at Thelma.

(Branding)
 

We incorporated custom details to the typeface as a nod to the handpicked selection you can find at Thelma.

(Color Palette)

 

Inspired by the simplicity of a capsule wardrobe, we selected versatile colors that perfectly complement each other.

(Color Palette)

 

Inspired by the simplicity of a capsule wardrobe, we selected versatile colors that perfectly complement each other.

(Website)
 

 

We designated a personality for each item in store, inviting a unique way to navigate through the selection.

(Website)

 

We designated a personality for each item in store, inviting a unique way to navigate through the selection.

(Execution)

 

Translating the fresh new identity into a series of versatile templates.

(Execution)

 

Translating the fresh new identity into a series of versatile templates.

 

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