Thelma

(About)

 

Thelma is a multi-brand boutique with everyday wear for every woman.

 

Inspired by the many different personalities that shop at Thelma, we created a timeless storyline and identity that is both recognizable and relatable at the same time.

 

We also translated their fresh new identity across multiple touch points—from gift cards and embroidered caps to an easy-to-use website.

 

Story & Strategy Development — Branding — Collateral Design — Social Media Design — Website Design & Development  
(About)

 

Thelma is a one-stop shop destination for fashion, design, and lifestyle in Leuven.

 

Drawing inspiration from the different personalities that shop at Thelma, we created a timeless storyline and identity that is both recognizable and relatable at the same time.

 

We also translated their fresh new identity across multiple touch points—from gift cards and embroidered caps to an easy-to-use website.

 

Story & Strategy Development — Branding — Collateral Design — Social Media Design — Website Design & Development
Photography by Birgit Sterckx

 

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