Juicy Lucy

(About) Juicy Lucy is the first European adaptogen infused juice. Empowering people to live their best lives every, Valérie and Pieter created a new juice brand. From their storytelling, marketing strategy to their visual identity, we created a bold and dreamy identity that is cool and    Storytelling, Marketing Strategy, Branding, Print Collateral, Packaging design… Continue reading Juicy Lucy


Photography by Alexander Popelier (About)   B-architecten is a threefold architecture and urban design studio that develops sustainable buildings that enhance both the urban and the open space. They also publish, debate, and invest in innovative research that pushes the boundaries of their practice.   We are happy to regularly work together with B-architecten in… Continue reading B-architecten


(About)   Supermarket is a contemporary retail concept that values sustainability above all else.   Inspired by the supermarket reference, we played with the idea of using old pricing tags and supermarket carts in shaping their identity.   The result: a modular brand identity with multiple logos that can be used in different applications. (About)… Continue reading Supermarket


https://www.somekind.studio/wp-content/uploads/2022/03/SOMEKIND-Studio-Branding-Graphic-Design-Marketing-Communication-Website-Design-Development-Bobbie-01-.mp4 (About)   Together with Charlotte, Stephanie, and Simke, we thoughtfully crafted a brand identity and storyline that best captures what Bobbie is all about: a kids’ store, café, and community space that is sustainable, mindful, and authentic at heart.   The bubbly letters, soothing colors, and cheery illustrations combine to form a memorable identity… Continue reading Bobbie


(About)   Méra is a styling & art direction studio with a uniquely personal and contemporary view on weddings, events, and set design.   At the height of the lockdown, we worked together with Femke in shaping her new studio’s storyline and identity to reflect the special yet fleeting moments she wants to share with… Continue reading Méra


https://www.somekind.studio/wp-content/uploads/2022/02/2021.01-RHEINE_Website-video-04.mp4https://www.somekind.studio/wp-content/uploads/2022/02/2021.01-RHEINE_Website-video-04.mp4 (About)   Rheine is a conscious beauty store with one simple rule: free yourself from anything that isn’t beneficial and can do you harm.   We designed the identity of Rheine with the philosophy of clean beauty in mind: focusing only on what is essential. Detailed typography and hand-drawn lines delicately combine to create an organic touch.… Continue reading Rheine


(About)   Thelma is a multi-brand boutique with everyday wear for every woman.   Inspired by the many different personalities that shop at Thelma, we created a timeless storyline and identity that is both recognizable and relatable at the same time.   We also translated their fresh new identity across multiple touch points—from gift cards… Continue reading Thelma


(About)   NOJ stands for non-ordinary jewelry. More than just a store and a gallery, it is a community of passionate artists & curious customers who celebrate non-ordinary jewelry together.    We shaped the storyline of NOJ to reinforce its role as an inspiring bridge between artists and customers. We also designed the identity to… Continue reading NOJ

Sofie Darche

< back to projects Sofie Darche Sofie Darche creates sustainable handbags with a focus on craftsmanship, quality, and longevity.   To shape the brand’s identity, we opted for a clean minimal look that perfectly reflects the timeless simplicity of her handbags. Notice the dot? It’s a nod to Sofie’s attention to detail and commitment to delivering… Continue reading Sofie Darche

Justine Delpy

< back to projects Justine Delpy Justine Delpy is a versatile creative with over 10+ years of experience working in creative direction and interior design for clients of all shapes and sizes.   As her services range from interior design for private homes to helping brands define their creative strategies and visual language, we anchored… Continue reading Justine Delpy