Golden Hour by YOSOGREEN is Belgium’s first and only adaptogen brand. Her plant-based wellness powders are 100% pure, local, and sustainably sourced.
As the brand name refers to the beautiful moments of the day just around sunrise or sunset, we developed the storyline with this reference in mind. By framing Golden Hour as a daily invitation for you to ‘enjoy an hour for yourself every single day’, the storyline goes beyond just selling wellness powders. Instead, it highlights the importance of everyday self-care rituals in helping one find calm and balance.
The brand identity of Golden Hour is also equally inspired by the graceful rising and setting of the sun. Together with a calm and fresh color palette, it highlights the relaxed, offbeat and happy personality of the brand.
Brand Strategy Development
Brand Identity Development
Storytelling & Brand Strategy