Juicy Lucy


Juicy Lucy is the first European adaptogen infused juice. Empowering people to live their best lives every, Valérie and Pieter created a new juice brand.

From their storytelling, marketing strategy to their visual identity, we created a bold and dreamy identity that is cool and 


Storytelling, Marketing Strategy, Branding, Print Collateral, Packaging design


Supermarket is a contemporary retail concept in Brussels that values sustainability above all else.


Inspired by the supermarket reference, we played with the idea of using old pricing tags and supermarket carts in shaping their identity.


The result: a modular brand identity with multiple logos that can be used in different applications.