Author: Kristel Posen

(About)   Méra is a styling & art direction studio with a uniquely personal and contemporary view on weddings, events, and set design.   At the height of the lockdown, we worked together with Femke in shaping her new studio’s storyline and identity to reflect the special yet fleeting moments she wants to share with… Continue reading Méra

https://www.somekind.studio/wp-content/uploads/2022/02/2021.01-RHEINE_Website-video-04.mp4 https://www.somekind.studio/wp-content/uploads/2022/02/2021.01-RHEINE_Website-video-04.mp4 (About)   Rheine is a conscious beauty store with one simple rule: free yourself from anything that isn’t beneficial and can do you harm.   We designed the identity of Rheine with the philosophy of clean beauty in mind: focusing only on what is essential. Detailed typography and hand-drawn lines delicately combine to create an organic… Continue reading Rheine

(About)   Thelma is a multi-brand boutique with everyday wear for every woman.   Inspired by the many different personalities that shop at Thelma, we created a timeless storyline and identity that is both recognizable and relatable at the same time.   We also translated their fresh new identity across multiple touch points—from gift cards… Continue reading Thelma

(About)   NOJ stands for non-ordinary jewelry. More than just a store and a gallery, it is a community of passionate artists & curious customers who celebrate non-ordinary jewelry together.    We shaped the storyline of NOJ to reinforce its role as an inspiring bridge between artists and customers. We also designed the identity to… Continue reading NOJ

< back to projects Justine Delpy Justine Delpy is a versatile creative with over 10+ years of experience working in creative direction and interior design for clients of all shapes and sizes.   As her services range from interior design for private homes to helping brands define their creative strategies and visual language, we anchored… Continue reading Justine Delpy

< back to projects Alexandra Bertels Alexandra Bertels is a Brussels-based photographer who regularly switches between portraits, documentary and studio shoots. Questioning the limits of the medium in a light-hearted way, she believes in listening to the needs of her clients before putting a camera around her neck.   The identity we designed for Alexandra… Continue reading Alexandra Bertels

< back to projects Golden Hour Golden Hour by YOSOGREEN is Belgium’s first and only adaptogen brand. Her plant-based wellness powders are 100% pure, local, and sustainably sourced.    As the brand name refers to the beautiful moments of the day just around sunrise or sunset, we developed the storyline with this reference in mind. By framing Golden Hour… Continue reading Golden Hour

< back to projects Heidi Bosteels The identity we designed for interior architect Heidi Bosteels draws inspiration from one of the most indispensable elements of interior design — space.⠀⠀⠀⠀⠀⠀⠀⠀⠀Combining an architectural sans serif font with two simple brackets, we left a wide open space in between to create that feeling of space.   This empty white… Continue reading Heidi Bosteels